To create brand identity photography, I start by developing a detailed moodboard that captures the essence and values of the brand. I carefully analyze the color palette to ensure visual consistency and reinforce the brand identity. The goal of the photography is to enhance the brand’s presence on social media and other digital platforms.
I study the visual style maintained so far to ensure continuity with the existing brand image. I collaborate with the client in selecting props and outfits that best represent the brand, creating images that not only attract attention but also tell an engaging and authentic story. The result is a portfolio of photographs that strengthen the brand identity, improve audience connection, and increase online visibility.
